I’m a social media and content strategist with 10+ years building organic growth engines for consumer brands—from agency, to retailer, to start-up brand. I specialize in the full stack of content: strategy, writing, SEO/GEO, and community. At Once Upon a Farm, I transformed our blog and organic search, grew our social audience by nearly half a million followers, and and built a LinkedIn account that grew 14x—with an engagement rate most brands would envy.
I’m Kaitlin.
I believe words are powerful tools—capable of creating, connecting, and converting. As a lifelong writer turned professional marketer, I create and refine brand voices, build and connect with communities, and turn potential consumers into brand advocates.
